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YOBEES HONEY LIMITED

YOBEES HONEY LIMITED

Service Used

Shopify Integration & Wholesale Configuration
Performance Optimization & Testing
Deployment & Post-Launch Support

Solution

Shopify Wholesale Integration

Project Manager

David

Project Location

New Zealand

Project Goals

Implement a dedicated wholesale portal with automated account tagging for wholesale customers. Set up minimum order quantity (MOQ) rules based on product type (e.g., cartons of 12 jars, drums of 200L). Configure region-specific pricing, ensuring that US-based customers see pricing in USD. Develop a custom shipping formula for bulk and priority orders, including a $500 customs fee for expedited freight. Simplify the Shopify payments and checkout process for wholesale transactions. Create easy-to-use landing pages for wholesalers to sign up and be automatically tagged with appropriate pricing structures. Provide training and support to the YOBEES HONEY team for efficient ongoing management.

Tools Used

Their wants

01A seamless wholesale purchasing experience for US and international customers.
02Volume-based pricing and automation to reduce manual operations.
03Streamlined Shopify checkout to minimize cart abandonment.
04An intuitive portal that ensures wholesalers see correct pricing instantly.
05Landing pages that convert and tag new wholesale sign-ups automatically.

Their needs

01Custom Shopify wholesale integration.
02Automation of account tagging and pricing tiers.
03Accurate region-specific pricing in both NZD and USD.
04Bulk order shipping logic with priority and customs fee configuration.
05Internal training for managing orders, pricing, and inventory effectively.
06End-to-end quality assurance and responsive post-launch support.

Identifying the problem

Complex wholesale pricing and MOQ enforcement.

Need for cross-border (USD/NZD) price visibility.

Manual shipping fee calculation for priority orders.

Inefficient wholesale account setup and tagging.

Checkout friction leading to cart abandonment.

Limited internal capacity for platform management.

Scope of works

Shopify Integration & Wholesale Configuration

Custom Shopify setup with automated wholesale account tagging.

Region-specific pricing structures ensuring seamless transactions for international buyers.

Shipping formula development for bulk orders, including priority freight pricing.

Performance Optimization & Testing

User experience enhancements to streamline wholesaler onboarding.

Checkout process optimization to reduce abandoned carts.

Cross-browser and multi-device testing for full functionality assurance.

Deployment & Post-Launch Support

Training & handover sessions to equip the YOBEES HONEY team with operational control.

Post-launch monitoring to address any potential issues.

The Plan

Execution Timeline and Deliverables
Execution Timeline and Deliverables

Developed a Shopify wholesale portal with dynamic pricing and tagging rules.

Implemented minimum order logic and tiered pricing based on order volume and region.

Integrated a shipping formula for bulk and expedited freight (including a $500 customs fee).

Built landing pages that tag new wholesalers automatically upon sign-up.

Conducted full-device QA testing.

Delivered live training and documentation to ensure ongoing self-management by YOBEES HONEY.

The Strategy

Targeted E-commerce Optimization Approach
Targeted E-commerce Optimization Approach

Solve for wholesale-specific issues like region-based pricing, MOQs, and logistics costs.

Leverage Shopify’s custom capabilities to automate account segmentation and apply appropriate discounts.

Minimize technical complexity for the client by offering a turnkey system with full training.

Enhance the user experience to boost conversions and reduce operational friction.

The Results

Conversion Rate (Wholesale) Increased from 2.5% to 6.2%, boosting overall sales performance.
Checkout Time Reduced by 38%, improving order efficiency and user experience.
Manual Pricing Errors Decreased by 98%, thanks to automated region-based pricing and account tagging.

  • Checkout Time Reduced by 38% for wholesale customers.

  • Wholesale Conversion Rates Increased from 2.5% to 6.2%.

  • 98% Reduction in Manual Pricing Errors via automated region-specific pricing.

  • 25% Savings on Unexpected Freight Costs through shipping logic optimization.

  • 45% Fewer Customer Inquiries about wholesale orders.

  • 30% Increase in Wholesale Registrations via the automated onboarding process.

YetiTech has transformed our Shopify wholesale operations. Their custom integration allowed us to automate pricing, improve our shipping processes, and streamline customer transactions. We’ve seen a massive improvement in order efficiency and customer satisfaction. This solution has given us the flexibility to scale our business globally while keeping operations smooth.

YOBEES HONEY LIMITED Management Team

Conclusion

YetiTech successfully transformed YOBEES HONEY’s wholesale e-commerce experience with a fully customized Shopify solution. By tackling complex pricing, cross-border logistics, and customer segmentation, YetiTech empowered the client with a scalable system that enhances global reach, operational control, and sales performance. This partnership has laid a robust foundation for international growth, automation, and future innovation.

Ready to see what we can achieve together?

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