Wanganui Golf Club (Belmont Links)
Wanganui Golf Club (Belmont Links)
Service Used
Solution
Project Manager
Alice Cullen
Project Location
Project Goals
Tools Used
Their wants
Their needs
Identifying the problem
- Outdated design diminished the club’s digital presence.
- No online booking or membership system.
- Poor mobile usability and slow navigation.
- Staff burdened with manual membership tasks.
Scope of works
Custom WordPress Development
Built a modern, responsive platform from the ground up.
Booking System Integration
Enabled online reservations with real-time confirmation.
Membership Portal
Allowed for sign-ups, renewals, and communication.
SEO Implementation
Improved discoverability with best-practice optimisation.
Mobile Optimisation
Delivered consistent user experience across all devices.
The Plan
Conducted stakeholder interviews and analysed competitor websites.
Created high-res visuals and copy to highlight club heritage.
Built a secure and scalable WordPress site with custom integrations.
Tested across devices and trained client team for ongoing updates.
The Strategy
Simplified navigation and content flow to engage visitors.
Reduced steps for booking to increase tee-time conversions.
Optimised layout and performance for mobile users.
Utilised WordPress and plugins for scalability and flexibility.
Emphasised the heritage and ranking of Belmont Links through imagery and tone.
The Results
The new Belmont Links website strikes a balance between historical legacy and modern usability. It’s now a valuable asset for member engagement, tourist attraction, and day-to-day operations.
Wanganui Golf Club Management
Conclusion
The Wanganui Golf Club’s new website is a testament to blending legacy with innovation. Through thoughtful design, efficient systems, and responsive layouts, the platform enhances the user experience while streamlining operations.