National Candles Limited
National Candles Limited
Service Used
Solution
Project Manager
Paul Goodman
Project Location
Project Goals
Tools Used
Their wants
Their needs
Identifying the problem
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Outdated Website Design – Failed to represent the brand’s legacy.
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Limited E-commerce Functionality – Lacked efficient checkout and inventory systems.
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Poor Mobile Optimization – Neglected growing mobile user base.
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Weak Product Presentation – Low-quality visuals and incomplete descriptions.
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SEO Issues – Low search visibility due to poor structure.
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Manual Fulfillment – Created inefficiencies in order processing.
Scope of works
Shopify Website Development
Custom-designed Shopify store showcasing brand legacy and craftsmanship.
Structured product pages with high-res images and detailed descriptions.
A “Why Us” section to reflect heritage, sustainability, and quality.
Fully mobile-responsive design.
E-commerce Optimization
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Shopify inventory system setup.
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Secure payment gateway integrations.
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Integration with eShip for automated order processing and shipping tracking.
SEO & Analytics
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On-page SEO improvements.
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Google Analytics setup for performance monitoring and insights.
Training & Support
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Team training sessions for self-management of the store.
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Ongoing maintenance and consultancy plan.
The Plan
Crafted a visually rich, custom Shopify layout that authentically represents National Candles’ 100+ year legacy, with emphasis on heritage and craftsmanship.
Developed clean, structured product pages with high-resolution images, detailed descriptions, and clear categorization to improve navigation and encourage purchase confidence.
Integrated Shopify’s native inventory management for real-time stock tracking and connected with eShip (NZPost) to automate logistics, shipping labels, and order fulfillment workflows.
Ensured the entire website was mobile-optimized to accommodate the brand’s growing mobile user base, providing seamless navigation across all devices.
Conducted structured user training sessions and provided step-by-step documentation to equip the National Candles team with the ability to independently manage, update, and operate their online store post-launch.
Installed and configured Google Analytics to track user behavior, conversion trends, and traffic sources for ongoing data-driven decision-making.
The Strategy
Strategically used design, visuals, and a dedicated “Why Us” section to highlight the brand’s long-standing legacy, sustainability efforts, and craftsmanship—establishing emotional connection and trust with customers.
Focused on reducing friction in the user journey through a simplified checkout process, improved product presentation, and mobile-friendly interface—ultimately boosting conversion rates and reducing cart abandonment.
Designed a backend that supports business growth by integrating inventory, payments, and logistics under one roof using Shopify and eShip. Additionally, on-page SEO and analytics setup laid the groundwork for long-term marketing and international expansion.
The Results
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42% increase in online sales post-launch.
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35% rise in average session duration.
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Conversion rate increased from 1.8% to 4.6%.
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58% increase in organic search traffic.
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47% reduction in cart abandonment.
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40% boost in direct traffic and returning visitors.
Elliot Twentyman | General Manager, National Candles Limited
Conclusion
YetiTech successfully revitalized National Candles Limited’s digital presence by creating a modern Shopify website grounded in their heritage. Through seamless UX, improved product presentation, and powerful backend integrations, the site now drives engagement and conversions. The client is empowered for sustained growth through training and ongoing support, setting a foundation for international expansion and advanced digital strategies.