Identimark Limited
Identimark
Service Used
Solution
Project Manager
Brad Kirkland
Project Location
Project Goals
Tools Used
Their wants
Their needs
Identifying the problem
-
Manual MW output calculation causing operational delays.
-
Lack of a lead tracking system to monitor prospect engagement.
-
Inefficient data capture processes impacting lead quality.
-
Need for a brand-aligned digital experience.
-
Difficulty ensuring concise but impactful prospect reports.
Scope of works
Landing Page Development and Automation
-
Create a fully responsive Eclipse Calculation landing page aligned with Identimark’s branding.
-
Develop a custom MW output calculator.
eBook Generation and Delivery
-
Automate creation of a personalized, two-page eBook based on the selected MW output (20MW, 50MW, 100MW, 200MW, 300MW).
-
Enable automatic eBook delivery via email upon form submission.
CRM and Sales Integration
-
Implement HubSpot integration for lead capture and document tracking.
-
Configure popup forms to collect essential project and contact details.
User Experience Optimization
-
Ensure mobile and desktop responsiveness.
-
Provide seamless and intuitive user flow for prospects engaging with the calculator.
The Plan
Design the landing page consistent with Identimark’s latest website and branding guidelines.
-
Build the MW calculator and configure automatic personalized eBook generation.
-
Integrate HubSpot CRM to capture leads and enable document tracking.
-
Test across devices for responsiveness and functionality.
-
Deploy the landing page and ensure full operational integration within the two-week timeframe.
The Strategy
Replace manual MW calculations with an instant, interactive tool to enhance user experience and eliminate delays.
Use HubSpot integration for real-time tracking of prospect engagement, allowing more targeted and faster sales follow-ups.
Focus on simplicity, mobile optimization, and seamless access to personalized results, boosting lead conversion.
The Results
-
Reduced manual MW estimation workload by 85%.
-
Increased lead form submissions by 70%.
-
Achieved a 55% rise in client interaction through improved tracking.
-
Accelerated sales response times by 60%.
-
Over 90% of users completed the form and received a customized report.
-
Improved sales follow-up engagement rate by 50%.
The Impact
Melissa Chapman | Identimark Limited
Conclusion
YetiTech successfully designed and implemented a high-performing Eclipse Calculation landing page that revolutionized Identimark’s MW estimation and lead tracking processes. The seamless automation and HubSpot integration significantly boosted lead capture, client interaction, and sales follow-up efficiency. The project was delivered on time, maintaining full brand consistency and operational excellence. Identimark now benefits from a streamlined, scalable, and highly engaging platform that strengthens client relationships and drives growth.