Frog Parking
Frog Parking
Service Used
Solution
Project Manager
Brad Kirkland
Project Location
Project Goals
Tools Used
Their wants
Their needs
Identifying the problem
Inconsistent field mappings and risk of data corruption during migration.
Potential operational downtime during CRM transition.
Lack of user familiarity with the new platform.
Need to re-establish automation workflows from Salesforce in HubSpot.
Scope of works
Data Audit & Mapping
A full audit of existing Salesforce data was conducted to ensure clean mapping of fields and relationships in HubSpot.
Data Cleaning & Preparation
Data was standardised, deduplicated, and formatted appropriately for migration.
Staged Data Migration
Conducted in three phases:
Sandbox testing
Inconsistency resolution
Final migration of all critical data (contacts, deals, notes, history)
HubSpot Customisation
Dashboards, workflows, permissions, and automations configured to suit Frog Parking’s operational structure.
Team Enablement
Delivered structured training sessions and comprehensive documentation.
Ongoing Post-Migration Support
Provided troubleshooting and optimisation support post-migration.
The Plan
Audited and mapped existing data
Developed detailed migration blueprint
Test migration in sandbox environment
Validate and clean data
Execute final migration to HubSpot
Configure workflows and dashboards
Train team members
Provide support and monitor post-migration issues
The Strategy
Focused on data mapping and validation to prevent corruption and duplication.
Incremental approach to reduce downtime and ensure a smooth switch.
Hands-on training and custom documentation to maximise internal uptake.
Tailored workflows and dashboards to match Frog Parking’s existing processes while taking advantage of HubSpot’s strengths.
The Results
98% data accuracy during migration
75% improvement in team efficiency through automation
90% adoption rate within the first month
60% increase in personalised customer interactions
Completed migration in under 3 weeks
40% reduction in CRM-related costs
Conclusion
The Salesforce to HubSpot migration for Frog Parking, led by YetiTech Solutions, resulted in a highly successful CRM overhaul with impressive data accuracy, operational efficiency, and cost reduction. With strong user adoption and enhanced automation, Frog Parking is now poised for smarter engagement and scalable growth through HubSpot’s platform.