Big Mountain Mead
Big Mountain Mead
Service Used
Solution
Project Manager
Brad Kirkland
Project Location
Project Goals
Tools Used
Their wants
Their needs
Identifying the problem
- Mead’s low recognition in NZ required strong education messaging
- Needed a simple way to explain three distinct product variants
- Site had to convey the brand’s pride in local ingredients without overwhelming users
Scope of works
Home Page
Featuring high-quality 3D renders of mead cans set against Mt. Ruapehu to establish a strong, natural visual identity.
Product Pages
Dedicated to each flavour variant with simple, clear descriptions and an emphasis on key ingredients.
Shop Page
User-friendly interface to buy six-packs or mixed packs, optimised for mobile.
About Us Page
Straightforward brand story highlighting local ingredients, sustainability, and Kiwi pride.
The Plan
Integrated 3D renders to elevate product appeal and differentiate in a new market.
Aligned content tone with the brand’s values and mead education.
Optimised layout and navigation for fast mobile transactions.
Selected Shopify for its flexibility and future readiness.
The Strategy
Crafted messaging to position mead as a better, natural alternative to RTDs.
Emphasised mānuka honey, native botanicals, and Ruapehu water in all content.
Every page was built to reflect a no-fuss, proudly local brand tone.
Focused on mobile UX to meet modern shopping preferences.
The Results
Big Mountain Mead’s new Shopify website delivers a fresh, engaging experience that educates and converts. With vibrant visuals, clean navigation, and clear messaging, the site brings the brand’s vision to life. It has helped carve out a new category in NZ’s alcohol market and set the stage for global expansion.
Greg Hickman | Big Mountain Mead
Conclusion
The website we developed for Big Mountain Mead reflects the brand’s values—natural, local, and straightforward. By creating an engaging, mobile-friendly platform with no-nonsense messaging, we’ve helped Big Mountain Mead launch a new product category in New Zealand while laying the groundwork for future global expansion.