Pohio Homes
Pohio Homes
Service Used
Solution
Project Manager
Heath King
Project Location
Project Goals
Tools Used
Their wants
Their needs
Identifying the problem
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Outdated branding that lacked a premium aesthetic.
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Inconsistent brand visuals across platforms (logos, fonts, colours).
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Difficulty building trust in a high-investment market segment.
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No clear identity to stand out among competitors.
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Branding limitations for scalability across mediums.
Scope of works
Complete Brand Modernisation and Business Profile Enhancement
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Delivery of a full branding overhaul that aligns with Pohio Homes’ reputation and growth goals.
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Creation of visual and strategic brand assets covering logo, website, signage, and business materials.
The Plan
Conducted an in-depth assessment of Pohio Homes’ existing branding, competitive landscape, and client expectations in the high-end construction sector.
Designed and presented three distinct branding concepts, each aligned with the company’s legacy, clientele, and market positioning goals.
Collaborated with Pohio Homes to finalise a modern, professional, and prestigious brand direction that would resonate with premium clients.
Developed and delivered all brand assets including a new logo, refined colour palette, typography, and professionally designed business materials.
Applied the new branding across digital and physical channels — from the website to email signatures and on-site signage — ensuring 100% brand consistency.
The Strategy
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Focus on a sophisticated design language to reinforce craftsmanship and trust.
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Ensure cohesive application of branding through guidelines and templates.
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Prioritise high-end homeowner and developer appeal in all visual assets.
The Results
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75% improvement in brand recognition and local market visibility.
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60% growth in client inquiries and conversions.
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100% consistency across all brand materials and platforms.
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50% increase in website visit duration.
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40% increase in high-value project leads.
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55% boost in digital and social engagement.
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30% growth in repeat and referral business.
Tawhiri Pohio | Pohio Homes
Conclusion
YetiTech executed a complete and high-impact rebranding for Pohio Homes, equipping the company with a premium, scalable, and trustworthy brand identity. This transformation not only improved visual appeal and market trust but also significantly boosted inquiries, conversions, and repeat business. Pohio Homes now stands as a dominant name in luxury construction, positioned for continued growth and market leadership.