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Hare & Copper Restaurant & Bar

Hare & Copper Restaurant & Bar

Service Used

Website Revamp & Branding Enhancement
Online Booking System Integration
SEO & Performance Optimization
Digital Marketing & Customer Engagement

Solution

Website Revitalisation & Digital Growth Strategy

Project Manager

Picture of Brad Kirkland

Brad Kirkland

Project Location

New Zealand

Project Goals

Develop an elegant, mobile-optimized website reflecting Hare & Copper’s ambiance and premium offerings. Improve website usability with intuitive navigation accessible to all age groups. Integrate ResDiary to streamline online booking and increase reservations. Implement an SEO strategy to boost search visibility and attract new customers. Develop a marketing strategy to engage new and returning customers through content and promotions.

Tools Used

Their wants

01A professionally designed website that visually captures the restaurant’s charm and heritage.
02A seamless online booking system to reduce drop-offs and increase reservations.
03Higher engagement through modern marketing and promotions.
04Enhanced brand storytelling through high-quality visuals.

Their needs

01Migration from an outdated Wix website to a professionally designed, high-performance site.
02Mobile optimization and fast load speeds to reduce bounce rates.
03SEO enhancements to improve organic traffic and online discoverability.
04Integration of customer engagement tools like newsletters and social media marketing.

Identifying the problem

  • Outdated, visually unappealing Wix website.

  • Poor navigation structure leading to reduced engagement.

  • Low Google rankings despite positive customer reviews elsewhere.

  • Lack of an integrated, user-friendly reservation system.

  • Weak brand storytelling and marketing efforts limiting customer attraction and retention.

Scope of works

Website Revamp & Branding Enhancement

  • Redesign the website with a modern, visually compelling layout aligned with Hare & Copper’s brand.

  • Create structured, user-friendly navigation with dedicated pages for About, Menu, Functions, Events, and Contact.

  • Showcase the restaurant’s scenic riverside location with high-quality photography and drone footage.

Online Booking System Integration

  • Fully integrate ResDiary for seamless reservation management.

  • Streamline booking interfaces to minimize drop-offs and maximize conversions.

SEO & Performance Optimization

  • Conduct SEO audits and optimize on-page elements for better search visibility.

  • Improve website loading times and ensure full mobile responsiveness.

Digital Marketing & Customer Engagement

  • Launch a targeted Facebook marketing campaign aimed at local and tourist audiences.

  • Develop a blog section for promotions and events.

  • Implement a newsletter signup feature to grow the customer database and retain visitors.

The Plan

Phase 1: Website Redesign and Branding Phase 2: Booking Integration Phase 3: SEO Optimization Phase 4: Marketing and Retention Initiatives
Phase 1: Website Redesign and Branding

Create a high-end, visually engaging website with structured, intuitive navigation.

Phase 2: Booking Integration

Embed ResDiary to facilitate a streamlined, conversion-optimized reservation process.

Phase 3: SEO Optimization

Optimize the site architecture, keywords, and speed performance to boost Google rankings.

Phase 4: Marketing and Retention Initiatives

Deploy Facebook marketing campaigns and introduce event-based blog content to drive ongoing engagement.

The Strategy

Customer-Centric Digital Presence Seamless Booking Journey Growth-Focused SEO and Marketing
Customer-Centric Digital Presence

Focus on user experience by making the website visually compelling and easy to navigate for all demographics.

Seamless Booking Journey

Integrate ResDiary to allow frictionless table bookings and improve the customer journey from discovery to reservation.

Growth-Focused SEO and Marketing

Leverage SEO best practices and social media marketing to drive organic and paid traffic, while using newsletters to foster loyalty.

The Results

Online Reservation Growth Online bookings increased by 52% after ResDiary integration.
Organic Traffic Increase SEO enhancements boosted organic search traffic by 63%.
Website Engagement Average session duration increased by 40%, strengthening customer interest.

  • Online reservations increased by 52% after ResDiary integration.

  • Average session duration increased by 40%, indicating stronger engagement.

  • Reservation conversion rate improved from 2.1% to 5.3%.

  • Organic search traffic increased by 63% due to SEO improvements.

  • Social media engagement grew by 48%.

  • Local day campaigns boosted weekday reservations by 20%.

  • Page load speeds improved by 35%, reducing bounce rates.

“YetiTech completely transformed our online presence. Our new website is stunning, intuitive, and truly reflects the essence of Hare & Copper. The integration of ResDiary has made bookings effortless, and our engagement levels have soared. This investment has not only increased our reservations but also strengthened our brand in ways we never imagined.”

General Manager, Hare & Copper

Conclusion

  • Online reservations increased by 52% after ResDiary integration.

  • Average session duration increased by 40%, indicating stronger engagement.

  • Reservation conversion rate improved from 2.1% to 5.3%.

  • Organic search traffic increased by 63% due to SEO improvements.

  • Social media engagement grew by 48%.

  • Local day campaigns boosted weekday reservations by 20%.

  • Page load speeds improved by 35%, reducing bounce rates.

Ready to see what we can achieve together?

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