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Pure Tūroa

Pure Turoa Shopify

Service Used

Shopify Custom Implementation
Omni-Channel Integration
Performance Tuning
Real-Time Analytics

Solution

Shopify eCommerce Platform

Project Manager

David

Project Location

New Zealand

Project Goals

Implement a high-performance eCommerce platform to manage peak sales traffic. Generate substantial revenue immediately after launch without compromising performance. Provide seamless omni-channel customer support integration. Optimise for mobile and desktop users for a smooth experience.

Tools Used

Their wants

01Scalable eCommerce solution for seasonal sales.
02Smooth, uninterrupted shopping experience.
03Support for online and in-store operations.
04Insights into customer behaviour and sales performance.

Their needs

01A platform capable of handling massive traffic spikes.
02Mobile-first design for the majority of their customer base.
03Real-time visibility into transactions and stock.
04Integration of support and analytics into one system.

Identifying the problem

  • Legacy eCommerce system couldn’t handle demand surges.
  • Cart abandonment due to lag and broken processes.
  • No unified tracking of in-store and online inventory.

Scope of works

Shopify Custom Implementation

Designed for high-volume, high-speed sales with mobile-first UX.

Omni-Channel Integration

Connected online sales with in-store and support operations.

Performance Tuning

Load-tested for stability under high concurrent traffic.

Real-Time Analytics

Enabled traffic and conversion tracking to guide launch decisions.

The Plan

Stakeholder Discovery & Requirements Mapping Custom Page Design Mobile Optimisation & Fast Checkout Real-Time Monitoring & Adjustments
Stakeholder Discovery & Requirements Mapping

Interviewed team members to identify pain points and priorities.

Custom Page Design

Built product and category pages to highlight key offerings.

Mobile Optimisation & Fast Checkout

Prioritised responsive performance and quick path to purchase.

Real-Time Monitoring & Adjustments

Reviewed Shopify dashboards during launch for proactive optimisation.

The Strategy

Mobile-First Design High-Volume Infrastructure Real-Time Omni-Channel Support Data-Driven Refinement
Mobile-First Design

62% of sessions came from mobile devices.

High-Volume Infrastructure

Shopify was tailored to absorb massive traffic with no downtime.

Real-Time Omni-Channel Support

Unified support system covered live and digital channels.

Data-Driven Refinement

Analytics were monitored constantly to adjust and improve user experience.

The Results

$1.5 million in 15 minutes
7,076 visitors on launch day
$3.8 million+ total revenue since launch

The April 18, 2024 season pass launch through Shopify proved to be one of Pure Tūroa’s most successful digital campaigns. The platform handled over $1.5 million in revenue within the first 15 minutes, scaling perfectly under pressure. To date, over $3.8 million has been processed, showcasing the strength of Shopify’s customisation, speed, and scalability.

The Impact

“Our season pass launch was our biggest yet, and Shopify handled it flawlessly. $1.5 million in 15 minutes, and not a single glitch. The mobile-first design and real-time insights made all the difference.”

Pure Tūroa Management

Conclusion

Pure Tūroa’s season pass launch success validated the move to Shopify. With lightning-fast performance and deep integration across channels, they’re now set up to grow future campaigns even further. Shopify not only handled the scale—it enhanced the entire customer experience.

Ready to see what we can achieve together?

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