AmTech Medical
AmTech Medical
Service Used
Solution
Project Manager
David
Project Location
Project Goals
Tools Used
Their wants
Their needs
Identifying the problem
AmTech’s previous platform struggled with:
- Outdated design that limited growth
- Poor product organisation and navigation
- Inability to highlight value-added services
- Lack of mobile-friendly features
- User frustration due to inefficiencies
These issues led to lower engagement, missed revenue opportunities, and weakened brand credibility.
Scope of works
Custom Website Design
Aligned with AmTech branding. Clear structure for services and products.
Magento Development
Built to handle 10,000+ SKUs. Integrated dynamic features.
Mobile Optimisation
Enhanced touch navigation. Fast, responsive design.
Trade Account Integration
Bulk ordering and reordering. Custom dashboards for stock management.
The Plan
Conducted stakeholder interviews to understand AmTech’s unique needs and identify specific pain points across departments.
Structured to direct users efficiently to their areas of interest, with optimised product/category browsing.
Implemented a dynamic mega menu and product filters based on size, application, brand, etc.
Focused on responsive design, fast load times, and intuitive touch navigation.
Trade accounts included bulk ordering, quick reordering, and custom dashboards.
The Strategy
Automated product sorting, order tracking, and inventory updates to reduce manual workload and increase reliability.
Integrated validation tools to ensure product data, specifications, and inventory levels are always up-to-date.
Redesigned the sales pipeline and implemented tools like the Leads object and Prospecting Workspace to simplify lead management and align the system with the customer journey.
Created dedicated service pages, improved metadata, and added internal linking to improve discoverability and search performance.
Used Magento’s modular system to allow easy expansion of product lines, services, and future integrations.
The Results
AmTech Medical, a leader in healthcare solutions in New Zealand, partnered with us to transform their digital presence. The project delivered a modern Magento eCommerce platform that supports their vast product catalogue, highlights specialised services, and provides a scalable foundation for future growth. With a user-first design, advanced filtering, and streamlined navigation, the new site meets the needs of busy healthcare professionals while elevating the brand.
The Impact
AmTech Medical Team
Conclusion
AmTech Medical’s new Magento website redefined their digital presence. Designed with scalability and user experience at the forefront, the platform supports over 10,000 SKUs, offers robust trade functionality, and elevates the brand’s professional standing. As AmTech continues to grow, the platform will serve as a solid digital foundation with potential for further innovations such as AI-driven recommendations and advanced analytics.